Here's a short summary on our approach to advance customer insights in MDM....
In a very well attended session we first explained that high precision matching is essential in achieving a single customer view. Really knowing your customer, however, reaches beyond the traditional data management methods. This means that the matching must truly deliver high quality results, be it within you 'owned' data environment or be it in matching with data outside that environment.
So we used privacy rules and CDD regulations to demonstrate how that is done. François Ruiter explained the new EU privacy rules and the concept of Customer Due Diligence. He than continued to show how the right to access to personal data is taken care of in the Neopost EDS DataHub. After that, François demo'ed a more tricky one: The right to have your data removed. How is the system able to prove that data has actually been removed?
Finally, we did a real time blacklist check for existing customers and for on-boarding a new customer.
As Ted Friedman explained in his opening keynote of this Gartner Summit: "Creating meaning in your data starts with semantic reconciliation."This will lead to real trust in your data. I think he is absolutely right!
Please find our brochure on European privacy regulations in the DataHub here.