In my experience, most organisations consisting of two or more companies, think that the original Greek meaning covers the phenomenon: "As long as work together, we will eventually achieve synergy.....". And that is huge mistake!
The creation of a whole that is greater than the simple sum of its parts, requires more than just working together.
Neopost (our mother company) acquired Satori Software, Human Inference and DMTI Spatial in order to fulfil their strategy rationale to support customers in their needs with
regard to digital communication. Satori, Human Inference and DMTI represent the data quality and data management division of Neopost. And of course ...., we are aiming for synergy. It is one of our strategic objectives.
When I started thinking about this, it dawned on me that we would need an integrated approach for gathering and sharing knowledge and to apply this approach for visibility and thought leadership. So I created a program called the Data Academy.
The Academy is the key to unlock our knowledge resources (hence the key symbol in this blog....) and to cross-pollinate them with our customers and partners.
In the weeks and months to come, I will give you regular updates on activities and deliverables of the Data Academy.