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Know your customer - The next level

4/3/2016

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.During the Gartner Enterprise Information and Master Data Management Summit this week in London, François Ruiter and myself presented the impact on implementing privacy rules and Customer Due Diligence (CDD) regulations in an MDM solution.
Here's a short summary on our approach to advance customer insights in MDM....
In a very well attended session we first explained that high precision matching is essential in achieving a single customer view. Really knowing your customer, however, reaches beyond the traditional data management methods. This means that the matching must truly deliver high quality results, be it within you 'owned' data environment or be it in matching with data outside that environment.
So we used privacy rules and CDD regulations to demonstrate how that is done. François Ruiter explained the new EU privacy rules and the concept of Customer Due Diligence. He than continued to show how the right to access to personal data is taken care of in the Neopost EDS DataHub. After that, François demo'ed a more tricky one: The right to have your data removed. How is the system able to prove that data has actually been removed?
Finally, we did a real time blacklist check for existing customers and for on-boarding a new customer.
As Ted Friedman explained in his opening keynote of this Gartner Summit: "Creating meaning  in your data starts with semantic reconciliation."This will lead to real trust in your data. I think he is absolutely right!
Please find our brochure on European privacy regulations in the DataHub here.


1 Comment
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30/9/2017 02:49:52 pm

If you want to succeed in the business industry, you have to know who your customers are. If you don't, you will not be able to meet their needs and therefore would not be able to satisfy them. Knowing your customers is the key towards business success. You have to make sure that you are selling your products or services to the right target market. Otherwise, you are only wasting your time, effort, and money because if you sell to the wrong target market, no one will buy what you have to offer.

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    Author

    Holger Wandt is Director Thought Leadership & Education at Neopost/Human Inference. 
    He joined Human Inference in 1991. As a linguist, he was one of the pioneers of the interpretation and matching technology in the Human Inference product suite. In his current position he is responsible for streamlining the efforts within the different knowledge areas of Neopost, for conveying vision to the current and future customers and partners and for promoting ideas and vision to industry boards, thought communities, universities and analyst firms.
    His career is testimony to his achievements in the field of language, data quality management and master data management.

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